The Emergence of P2P Platforms and Entrepreneurial Activities: New Pathways into Entrepreneurship
Access to markets is an important condition for entrepreneurial activity, yet many potential entrepreneurs face barriers to entry. This paper examines how the emergence of peer-to-peer (P2P) digital platforms changes these conditions by reducing frictions that traditionally constrain entrepreneurial entry. Exploiting the staggered expansion of Craigslist across U.S. metropolitan areas, we employ a difference-in-differences design to assess its impact on new firm formation. We find that Craigslist’s entry increased entrepreneurial activities, particularly among disadvantaged groups such as the unemployed and those with lower levels of education. Importantly, many of these new firms were established on a full-time basis, suggesting that digital platforms opened alternative pathways into entrepreneurship for individuals facing limited opportunities in wage employment. The increased working hours devoted to these businesses further indicates persistence rather than mere experimentation. However, most new firms were unincorporated and small in scale, primarily in business-to-consumer sectors, implying limited potential for reducing structural inequalities such as wage gaps. Taken together, these findings highlight the dual role of P2P platforms: lowering barriers to entry and expanding participation in entrepreneurship, but with only limited effects in mitigating broader economic inequalities.